Hello everyone, here is Angie again! Now I am going to take you to another fantastic store: Reformation.

Located on Melrose, Los Angeles, Reformation is a young fashion brand. The dress and tops are beautiful, full of Los Angeles style. Their items are also made of environment-friendly materials. In addition to its outfits, the most brilliant creativity of Reformation is the screen and the wardrobe. Let’s have a look!

Video LInk: https://youtu.be/aEe2T1kZZeU

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In Reformation, the only thing you need to do is to touch the screen to choose the item. Then all the stuff you pick will appear in the fitting room’s wardrobe. There is also another screen in the fitting room either. Changing size or trying another item can work without going outside.

This fantastic design is a brand-new technology idea in the fashion industry. Sometimes you are not tended to buy anything when you enter into the store, but after trying the magic wardrobe for a long time, you are more willing to purchase something. What Reformation did is to connect store design to the marketing campaign, which successfully improves the customer’s experience.